Yandex Direct is an interface that allows brands to publish contextual ads. It means that ads will be displayed according to users’ interests. Therefore, brands reach their potential customers directly. Brands can use different formats for their ads, and they can work with Yandex’s personal managers. Thus, let’s see a guide and a piece of brief information about Yandex Direct!
Contextual Advertisements
Contextual ads are divided into two sub-categories such as search advertising and content advertising.
- Search Advertising: These types of ads are served in search results. If a user searches in a clear query, the ads will be displayed on their search results.
- Content Advertising: These types of ads are served if only the users’ queries match with the content. It means that they are already interested in the ads, which increases the possibility of taking action at that moment.
Formats of Advertisements
Yandex Direct offers four types of advertisement formats in order to make your ads more effective. Here they are:
Choose a Video
You can create and/or upload background videos for your ads if you need them. It would be helpful to make your ads more impressive.
Create Texts for Search Results
In search advertising, you should create a brief text that explains your service. Especially, titles are significant because they are the selective points for users.
Use Smart Banners
Smart banners can be defined as a call to action tools. If your company offers products, you can use the smart banner format to take buying actions by your companies leads.
Use Images for Impressive Ads
Images impress users, and therefore, users would be more aware of your ads. You can create or upload unique images for your services.
How Yandex Direct Works
For posting your ads by Yandex Direct, you should register for an account first. After you register, you can work on the details. These details include your keywords, leads, and creating your ads. Then, you should make the payment offered according to their auction system.
These steps may be exhausting for someone who has difficulties with creating and publishing advertisements. If you are one of them, you can request help from Yandex’s personal managers.
Yandex Direct: An Effective Advertisement Interface
Yandex Direct is an excellent tool for serving contextual ads for companies’ potential customers and target audience. You can work on your ads on your own, and also, you can contact their personal managers to save your time and effort. Besides, you can serve your ads in different formats with different budgets. While you are conducting your advertisement campaigns, you can always see the statistics of your ads.
If you liked this article, you might also like our article about PPC advertising, which explains many of its pros.
Frequently Asked Questions About
Your ads appear on search results, Yandex Map, Yandex Market, and blogs. Hence, they can reach a broad audience who searches for similar queries on Yandex.
Your ads may be inactive for different reasons. Firstly, you can check your payment because ads would activate after you complete your payment. Besides, there can be no queries that your target audience searches for. If you think that you fulfill these necessities, you can contact their Support Team to find out the problem.
Keywords are essential for your advertisement campaigns. Hence, you should work on them carefully. Try to pick the most effective keywords and add their similar versions to reach more people.
Yandex Direct is a Russian company for your advertisement campaigns. Therefore, their minimum budget differs among different regions. You can find your region’s minimum budget by completing their application form.
Yandex Direct has various filters and parameters for clicks’ validity in order to protect users’ safety. If their filters detect invalid impressions, it will not include them in statistical reports.
No comments to show.