Keyword Density in SEO (A Brief Guide)

There is always a mind-blowing topic when it comes to SEO, keyword density. Is there an ideal keyword percentage to hit Google’s requirements? What should be the keyword density for SEO? What should the keyword frequency be? There is no exact rate for the correct keyword density for SEO.

SEO is a must-have in every site. The most significant way to rise in search engines is to configure SEO properly. In this article, we will talk about keyword density, which is a branch of optimization.

There is no clear information about what the keyword rate or keyword density of the content should be. Google has no open-data that you can trust in using the right keywords in a web page content. So what is keyword density, and why is it important for SEO? What is the ideal keyword rate? Let us brief you shortly.

What Is Keyword Density?

Keyword density is a term used to define the number of times a keyword appears on a particular webpage or specific piece of content, as a percentage.

Keyword density can sometimes be called as keyword frequency. Therefore, it means how often a particular keyword is found on a web page. To conclude how often a keyword appears on a web page, you can calculate a particular keyword by dividing it into the total number of words on the page.

It is used to determine how valuable a particular word is to the content of the web page. Search engines use this rate to measure the relationship of content on the page to users’ queries.

According to researches, 75% of people who search on Google search for the topic they are looking for using only one word instead of a sentence (such as “vBulletin” instead of “vBulletin Setup”). However, in such keyword density studies, some tricks like spam should not be used. Spammers are already put into the SandBox by Google.

To get listed higher in search engines, it is necessary to enter useful to concentrate on a word on the website and enter helpful articles about it. In these cases, Google rewards you by ranking it up. The articles must be original. Apart from the articles, it is essential to get backlinks in time and adequately. After choosing the word you want to concentrate on, you should work on the word with articles, and you should get a backlink on that word.

What Should Be the Rate?

The density of a word to use depends entirely on the level of competition for that keyword. For example, there is a massive gap between the word “news” and the words “immobilizer car key.” For this reason, the word usage intensity should be different for the sites used for both words. You should adjust this density in the light of the information below.

The higher the competition for the keyword of a site, the slower and more precise SEO work for that word should progress. Otherwise, it is inevitable to enter the filter. For this reason, usage rates in high-competition words should be reduced between 2% and 3%. In non-competitive words, using a word density of 7 – 8% will not be perceived as spam, so it will not affect your site negatively, and even will benefit. However, if you use the same density for highly competitive words, the end is inevitably a filter.

Of course, keyword density determination is very flexible. If the site’s age and backlink quality are too high, Google will not count spam as it can ignore many in-site bugs.

What Should Be the Keyword Density of the Words With Backlinks?

The keywords you target should not exceed 2 – 5% compared to the total content. It is easy for you to rise on Google in every word within this rate. You may experience loss of rank on Google with the suspicion of spam in words that exceed the rate.

Getting quality backlinks is considered one of the best and oldest methods for effective SEO tactics. Links to your site are used by search engines like Google to verify if a website is reliable.

Backlinks are essential for search engines to rank a website. Search engines take backlinks as criteria about which websites they can trust the quality of their content. If other sites have cited your website, readers trust your content. The more external links you add to your site, the more reliable your content will be.

When measuring the reliability of the content of the web page, the quality of backlinks is more important than quantity. Therefore, legally acquired links from an authoritative, trusted site will yield a more favorable return than many links obtained from spam sites. Using links from spam sites reduces your chances of visibility in search results.

When obtaining backlinks: Note the keyword density of the content on the first page in the industry or keyword search results in the form of reports. Then set an average and adjust the keyword frequency accordingly. Also, pass secondary and tertiary keywords in the text used in connection with the subject.

Keyword density and backlinking remain one of the most effective ways to be rated and get more traffic to your site.

Conclusion

In short, the keyword density of a site generally depends on these criteria. It is also possible to achieve a higher ranking than your competitors with the method we have described here.