SEO strategies work well while trying to grow your business. Therefore, it is important for you to examine if they are effective or not. Otherwise, you can lose media control over your business, hurting your process. However, while monitoring SEO performance, you should take some SEO metrics into consideration. They can be powerful guidelines for your rankings.
Besides, there are powerful tools for SEO monitoring to make your work easier. They are the best for alerting business owners. After understanding SEO metrics, you can work on these tools better.
Why is SEO Monitoring Important?
SEO is not a stable concept; it is a set of constantly changing, moving, and evolving strategies. Thus, you will not finish the SEO work when you process the obligations. You have to track the results; if necessary, you should change or develop your strategies. SEO monitoring is important because it allows you to track the results of your strategies to move on. After checking the SEO metrics, it is possible to know your website’s best pages, keywords, and content to understand your audience. You can develop your strategies with these clues to improve your rankings. In addition, it is a great chance to find errors and avoid penalties. Before getting bad results, you can take precautions for the website.
SEO Metrics
If you want to do SEO monitoring, then you should know the SEO metrics in the first place. Here are the metrics you should consider:
- Traffic Flow
- Keyword Ranking
- Conversion Rate
- Bounce Rate
- Click-through Rates
Now let’s take a look at these metrics in more detail.
Traffic Flow
Traffic flow is one of the most important things while improving your rankings. Proper SEO strategies will increase your website’s traffic. If you succeed with your strategies, it will become a cycle that brings more traffic. Therefore, it is essential to monitor your traffic flow. When you monitor it, you can understand the effectiveness of your strategies and create new ones if necessary.
Keyword Ranking
Keywords are essential tools for deciding your SEO strategies. The most searched words can improve your rankings if you use them properly. However, even some words can be searched a lot, which might not be helpful for your traffic. Hence, you should monitor their effectiveness. SEO monitoring tools show you the success of your keywords. You can both stick to some keywords or change some of them due to their lack of success.
Conversion Rate
All traffic and ranking improvements are connected to conversion rates because even though traffic is important, the purpose is to get action. Your conversion rates show these actions. Nevertheless, conversion rates and your website’s traffic might not be parallel. Your rankings may improve while your conversion rates are still the same. In this case, you may want to rearrange your strategies.
Bounce Rate
You should expect your bounce rate to be low since it shows the rate of people who leaves your website after visiting one page. There can be different factors for this rate. Your content or services may not be thrilling for visitors, or your website may be difficult to understand. Thus, you can examine them while monitoring and detecting the problem.
Click-Through Rate
Click-through rates (CTR) show the percentage of how many people click on your website. You can see your website’s organic number of clicks, and it is also possible to track your Ads campaign. This metric shows that you create good content because Google ranks the most relevant result on the SERP for queries. If your CTR is high, we can say that you have a high ranking on SERP.
SEO Monitoring Tools
Now you know what to look at when monitoring your SEO practices. Let’s see which tools you can use to do it.
Google Analytics
Google Analytics is a tool that has both paid and free versions. Except for advanced features, the free version will be more than enough for basic monitoring. Firstly, you can distinguish the organic and non-organic traffic of your website.
Besides, if there is fake traffic on your website, it can detect and spam them because they can mess up your rankings. Other than that, Google Analytics can show you which page of your website gets the most traffic. It can be helpful to understand your customers’ needs.
HubSpot Website Grader
HubSpot is another excellent tool for monitoring. When it comes to your website’s performance, you can learn the details very fast. If there is a problem with your website in terms of performance, HubSpot can detect them and give you specific feedback. Hence, fixing issues before affecting your rankings would be easy.
Bing Webmaster
Bing Webmaster is not a tool by itself; however, it contains different SEO tools that all work well. With these tools, you can detect errors and receive feedback to fix them. Besides, you can see your keywords’ performances, which is significant for your rankings. As well as these performances, you can see the keywords your target audience has searched most.
Google Search Console
Google Search Console guides you in your SEO strategies while monitoring your performance. Firstly, you do not need coding knowledge since the tool explains nothing. Besides, most users reach websites through their mobile phones. Hence, your website should be mobile-friendly. Google Search Console checks your website’s mobile-friendliness and gives guidelines if it is not.
Seoability
Seoability is a checker more than a monitoring tool. It does not show your detailed performance; however, it is a perfect tool to detect issues and take suggestions. Once you paste your website’s URL into the box on the page, the tool checks your website’s compatibility with SEO. If there are issues with your keywords, titles, meta descriptions, URLs, or any other part of your website, the tool detects them and gives you feedback about how to fix it. This feedback is worthy of attention because otherwise, your rankings can be hurt, and your traffic may decrease.
SEMrush
This tool is excellent but may be proper for only big businesses. It is because the tool may be expensive and too comprehensive for small businesses. Firstly, their subscription plans start at $119.95 per month. Small businesses may be unable to afford this price for a monitoring tool. Secondly, if you have a small business, you may not need all features of the tool. However, SEMrush can save big business owners from a lot of trouble.
It analyzes your competitor’s activities and compares them with your website. Besides, it examines the backlinks that your website gets and gives suggestions. Other than these features, it has different options that aim to make your website totally SEO compatible and organically increase your rankings as much as possible.
Seolyzer
Seolyzer checks your website’s compatibility with SEO and continues to monitor the performance of your website. It is another powerful tool that detects issues with your website and gives useful feedback for them. Therefore, you can avoid any big damage in advance. Besides, it analyzes your website’s performance in a detailed way to improve every component of your website.
SEOquake
SEOquake is another free tool for SEO monitoring. It is mostly focused on your website’s link effectiveness. These links can be URLs or any other link types your website includes. The tool analyzes them, and their performances detect errors if there are any, and shows you the results with proper suggestions.
Internet Marketing Ninjas
Internet Marketing Ninjas is a company that tries to include SEO tools for necessities. With these tools, you can compare your website with your competitors, check your website compatibility with SEO, and detect issues and errors with your website. As well as other tools, you receive feedback and proper advice for your website to increase your rankings.
UpCity Free SEO Report Card
By taking some of your contact info, this tool helps you to analyze your website and compare your performance with competitors. Firstly, it reports your performance on different search engines instead of just Google. Other than that, it shows your success compared to other companies in the sector. Besides, you can investigate and find errors or issues with this tool to avoid any harm in advance.
See Dopinger’s SEO Report page to know what to consider when getting an SEO Report.
SEO Monitoring Shortly
SEO monitoring is necessary while growing your business and trying to be active on the internet and social media platforms. Website owners put time and effort into SEO strategies, and it is significant that they work. Otherwise, the resources of companies can become waste and harmful. Hence, SEO monitoring tools can show your website’s activities in a riskless way. You can find the issues that may affect your strategies and prevent them. All you need to do is register to one of the SEO monitoring tools and check them regularly.
You may also want to see our Majestic SEO article.
Frequently Asked Questions About
Your efforts on your SEO strategies bring you traffic and success. However, they may not be that powerful all the time. Therefore, you can analyze your strategies’ outcomes by monitoring them. To do that, SEO monitoring tools will be more than enough to measure all components of your website.
In the most basic way, SEO aims to grow your business by increasing your traffic and sales. To do that, you should use different strategies, including using proper keywords or contacting your potential customers. Over time, you will see how it works if you act properly and strategically.
Checking your website’s compatibility with SEO is easy with the right tools. According to your needs, you can pick the best tool and check your website’s parts, such as links, keywords, meta descriptions, etc. Thus, you can be aware of any issues that may negatively affect your rankings and prevent them in advance.
In this technological era, nothing is impossible. Yes, it may require more effort or time when you learn it by yourself. However, it is possible. There are tools that can help you to improve your SEO or videos that can help you to understand the essence of SEO.
The best SEO tool may differ depending on the size and needs of your business. If you have a big business, you can prefer paid tools. However, free tools such as Google Analytics or HubSpot would be more than enough if you have a small business.
No comments to show.