In this post, we will examine in detail how to increase domain authority. Well, if you are ready, let’s get started! There are thousands of factors that search engines use in order to determine the search engine ranking of your website. One of these ranking factors is domain authority. In other words, the stronger domain authority is the higher search engine rankings. It is also a perfect way to analyze your SEO and identify your website’s strengths. Today, we will discuss what domain authority is and how you can increase it. Lastly, we will talk about how domain authority is calculated. Read more below!
What Is Domain Authority?
When someone types the search term “the most loved hair types,” for example, there will probably be hundreds of relevant websites on the internet. Check what is a search term to understand more. At this point, Google needs to decide which page should be shown first. This point is where the domain authority comes in. It is one of the most significant factors for every website to reach higher rankings on Google.
Moz creates domain authority to show a website’s credibility among its competitors’ websites based on various factors. Besides, it gives you a score from 1 to 100 that tells your credibility level determined by Google. Let’s give an example to understand better. If website A links to website B, it is kind of a vote of confidence from website A to website B. It means that the link will increase the domain authority of website B.
How Can You Increase Your Domain Authority?
Naturally, you wish to have a higher domain authority than your competitors have. As you guessed, it is easier to reach higher scores when you are in a lower position. To give an example, you move your authority score from 20 to 30 easier than from 70 to 80.
Now that you know more about domain authority, the time is to increase your domain authority. Here are some tips for improving your rankings through DA.
- Check Your Website
- Determine Your Strong and Close Competitors
- Create Perfect Content
- Promote Your Website
- Mobile-Friendly Websites
- On-Page SEO Optimization
Check Your Website
When you audit your website, you can measure your website performance. You should look at all your external and internal links on your website and see who links to you. Additionally, you should check how often users link to your website. At this point, you may meet two different types of unwanted and low-quality backlinks.
- Low-authority sites: If you have too many low-quality or spammy links, your domain authority and Google ranking will be negatively affected.
- Broken backlinks: As you know, if you change your pages, you need to move their URLs; otherwise, your domain authority and ranking on Google will damage because your visitors will see the 404 error page.
If you wish to create a strong link profile, use links from high authority sites and relevant backlinks, and eliminate toxic links. You can use a tool like SEMrush, Ahrefs, or Moz Explorer to find out and remove bad and unwanted links from your site.
Determine Your Strong and Close Competitors
Every website operates in an unstable environment, and this environment exists with competitors. You have to analyze your existing competitors correctly. Especially many middle-scaled websites make the same mistake. They compare themselves to small websites and think about their strengths. However, the problem is that large-scale websites are also in the same environment. Therefore, you should determine your competitors properly. Focus on your similar and close competitors. To find out them, you only need to type a few keywords. For instance, if your website is about the third wave of coffee, you can search for keywords like “special coffee beans” or “best third-wave coffee shops” to see who else has a similar website. Besides, you can use domain authority tools to see your close competitors.
Create Perfect Content
Content creation plays a key role in improving your domain authority score. Note that your authority depends on the quality and quantity of your backlinks. Therefore, you should create various types of content. For instance, you can create videos, guides, articles, podcasts, or e-books. Focus on informative content, and the content needs to attract your target visitors’ attention. Besides, you have to focus on dofollow links instead of nofollow ones. These links will help you improve your current rankings quickly. On the other side, nofollow links do not help you increase your domain authority because Google does not follow them. Learn more about what are nofollow links.
Promote Your Website
No one comes to your site if you do not do anything. You can use several channels to attract your target audience’s attention. Here are some of them:
- Share your website on social media platforms, such as Instagram, YouTube, Twitter, Facebook, and so on.
- Reach out to your industry professionals.
- Use newsletters.
- Give an advertisement.
Mobile-Friendly Websites
Nowadays, most people use mobile phones rather than computers to surf the internet. According to Google’s mobile results, mobile-friendliness plays a critical factor for every website. If your site has not had a mobile-friendly version, your rankings on Google will be affected negatively.
On-Page SEO Optimization
It is related to optimizing your pages and content on your website. Again, it is necessary to mention that your content’s quality and quantity are two significant factors in improving your authority score. Besides, you should keep your content fresh and up-to-date.
These are the perfect strategies you can use to increase your domain authority.
How Is Domain Authority Calculated?
As you know, the number of linking websites is an essential factor, but these websites’ quality has a more significant impact on your domain authority. It means that links from websites with a high level of DA provide much more authority to other websites they link to. In general, only a handful of the biggest websites, such as Google, Twitter, YouTube, or Facebook, have the highest scores. Let’s get back to the question. There are many domain authority checker tools on the internet to learn your score. Here are some examples:
- MozBar from Moz: Moz is the website that created domain authority. That’s why it is the most frequently preferred site by people who want to find their domain score. MozBar provides instant results. When you check domain authority with Moz domain authority checker, you will see how these scores relate to your current domain ranking in search results. You can use MozBar for free. On the other hand, with MozBar Premium, you obtain page optimization and more metrics.
- Ahrefs: Ahrefs domain authority checker is another perfect way to check your website’s domain rating. It provides a ‘domain rating’ and ‘URL rating.’ Both serve the same purpose. All you need to do is to type your domain into Ahrefs. You can prefer to use the 7-day trial for $7.
- Majestic: Majestic is another tool to check your domain authority score. This tool lets you see what your domain performance is, and you can view your backlinks. Besides, the website helps you gain insights that help you improve your DA.
It is important to note that the domain authority depends on approximately 40 different factors, such as linking root domains, the total number of links you have, their quality, etc. All these factors come together to determine your DA score.
You should also create unique and informative content to be successful in improving your DA strategy. Was this article beyond your expectations? We suggest you take a few steps back and start by learning what is a domain.
Conclusion
In this post, we hope we were able to teach you how to increase domain authority. Don’t forget: Google’s ranking algorithm takes into account hundreds of variables. For this reason, to improve your current DA, analyze your existing website profile, and internal and external links, eliminate low-quality backlinks and low-authority sites, and clean up in order to improve your domain authority score and have a high domain rank in search results.
Frequently Asked Questions About
As you guess, domain authority cannot be the only factor in your Google rankings. As we said before, hundreds of factors are used by Google to determine your website’s search engine ranking. For example, relevant, informative, and unique content are some of these factors.
It is similar to the domain authority. But the difference is that page authority considers a particular page instead of all domain-wide metrics. A website with many high-authority pages will also have a high DA score.
Increasing your credibility in the digital environment is not easy. Therefore, you should prepare for a long and stringent journey of increasing authority. But of course, this is all up to you.
It depends on your competitors that you are operating together in the same sector. Think of it like a football match. Even if your team’s score is 1, you will win at the end of the game. On the other side, if your score is 1, but the opponent team’s score is 2, you will lose the match. Like in this example, every website is a competition. Therefore, sometimes an authority of 30 may be good, and sometimes an authority of 40 may be insufficient. Well, what matters is your authority relative to your competitors.
According to Moz’s list, YouTube, Apple, and Google have the highest score: 100. If you want to look at the top 500 websites, visit the “moz.com/top500” webpage!
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