Google Digital Marketing Certification Program

Online courses are gaining recognition very quickly. As a result, there are now many careers built around online qualifications. So, now the giant internet Google has thrown its hat into the ring of online education by offering Google digital marketing certification. Online courses give their students a great deal of flexibility to study around work and other commitments to improve their knowledge in their own time. Since Google began the Grow with Google initiative, many other large private companies have started to offer similar courses for their employees first. Gradually are opening them to the public as well. For example, Amazon has some free courses. They teach people how to use Amazon to grow their businesses. 

What Is Google Digital Marketing Certification?

Google offers digital marketing certification to companies or individuals that complete exams on using Google products and services. Becoming certified by Google adds another level of trust for the end customer that the certified company or individual knows what they are doing. Accredited by Interactive Advertising Bureau Europe and The Open University, Google’s courses have international recognition. So, becoming certified by Google for digital marketing is a good marketing strategy for marketing yourself to new employers or your business online by showing off your knowledge of Google’s products and services. After achieving all the badges for each module, you can download the completion certificate for free. The certificate comes in the form of a downloadable PDF document and is an authentic digital certificate.

Which Google Certification Is Best For Digital marketing?

Google’s Digital Market certificates are important in people’s development and standing out in the industry. Especially by choosing Google’s certification courses, you will be able to highlight yourself with your resume when applying for a new job or searching for a customer. Therefore, if you want to get a certificate on Google, you must discover the most suitable certificates. As you take the time for the certificate, you will have a more detailed knowledge of Google platforms and improve your SEO. You can start with Google Ads and Google Analytics certificates to highlight your digital marketing and analysis skills. This way, you will discover and experiment with Google’s platform-specific certificates. The article has details about the best Google certifications for you.

The most preferred Google Ads Certifications are:

• Google Ads Search Certification
• Google Ads Display Certificate
• Google Ads Video Certificate
• Google Ads Application Certificate

The most preferred Google Analytics Certifications are:

• Google Analytics completion certificate for beginners
• Advanced Google Analytics completion certificate
• Google Analytics completion certificate for Power Users
• Data Studio completion certificate

How Much is Google Digital Marketing Certificate?

The course and certificate are free on the Google Digital Market. Users go through a process of 40 hours as a completion time. If you know the marketing and digital marketing terms, completing them in less than 40 hours is possible. These courses and certificates, which are known as projects and provide free training for people who want to have digital skills, are provided by the Google Garage Digital Market. To learn the necessary skills in the field of digital marketing today, you can open a free account in Google Digital Garage and take advantage of certificates and courses.

Are Google Marketing Certifications Worth It?

Google’s Digital Marketing Fundamentals Course and Certification will give you a professional start to learning the fundamentals of digital marketing. Therefore, a process worth your time is waiting for you.

• If you are stepping into the world of digital marketing for the first time, you will be able to learn everything in detail from the beginning.
• You will discover how to create online stores to purchase products and services online.
• Suppose you want to gain more small business clients. In that case, if you own a marketing agency or continue as a freelancer, these certifications will greatly increase your online presence.
• It is necessary to learn the basics of digital channels in digital marketing. Therefore, you will have basic knowledge of terminologies and things to do.
• If you are a marketer striving to demonstrate your credibility in digital marketing, certifications will effectively reflect your credibility to customers and companies.
• You will be able to take your business online. You can also provide SEO and SEM work, especially for websites and online directories. You will also be able to learn how to rank your website higher in Google searches.
• You should do social media and content marketing in the best way to maintain effective work on local reach. Therefore, you will be able to learn how to produce content professionally.
• Thanks to Google certifications and courses, you will also progress in advertising. Especially with display advertising and videos, you can attract your customers’ attention.

The Benefits of Google’s Digital Marketing Course

Google’s digital marketing courses provide many benefits. Some of these benefits include the following;

• The course is entirely free of charge.
• Upon completing the course, it awards you a digital badge for your resume or website.
• There is no limit on where you take the course, as it is available worldwide to all nationalities.
• The course is open to people of all academic backgrounds equally.
• Well-known organizations also accredit the course.
• Authenticated high-quality training provided for Google products and services.

Why Should You Join Google’s Digital Marketing Program

Google trainers created 26 modules, ensuring the course is trustworthy and authentic. The course content consists of 40 hours of video tutorials to watch and learn at your own pace. The fact that Google created this course and had it externally accredited gives it much more weight than competitors. It is because the software creators helped design the content. Self-paced learning appeals to many because of the flexibility it offers to students. As the course is organized by the creator of the programs taught about, the recognized certificate awarded carries extra weight and recognition upon completion.

Google’s digital marketing program aims to improve beginners’ knowledge of the use of Google’s many digital marketing tools. The course is the only one from Google’s digital garage of courses to feature external accreditation and certification upon completion. As a result, this course carries a lot of weight, an externally accredited course provided by the creator of the most commonly used tools in the digital marketing sector.

What Is Google’s Digital Garage?

Google’s digital garage is an e-learning platform owned and run by Google to teach how to use their products more efficiently. In the digital garage, you can find 156 courses from Google spread across three categories: digital marketing, career development, and data and tech. The courses found in the garage are from various providers, all of which have been verified as trustable by Google.

All courses found in Google’s digital garage are free of charge. You can filter all the courses available by; difficulty level, length of course material, and topic. The number of free courses available and the range of topics are already impressive. Over time this service from Google will only grow in both recognition and the number of learning opportunities provided. 

Learn Digital With Google

Learn Digital with Google is Google’s E-learning portal. It consists of many different courses to benefit students’ development goals. The platform is a non-profit arm of internet giant Google to make education accessible for digital topics. It has been a success so far, with the digital marketing certification program the first to offer a free certificate when completed. The fundamentals of digital marketing are the first course on learning digital skills with Google to offer completely free certification. There are plans to create more courses with certification from Google in the future. Learning digital skills is part of the growth of Google’s initiative to make the opportunities the technology provides to everyone without cost.

How Signing Up Works

Signing up to study any of Google’s E-learning courses is very straightforward. Simply sign in to your Google account, navigate to the digital garage, select the course you are interested in, and then click sign up. Remember that you have unlimited access to all the course material for each course you sign up for on the site. This means that students don’t have to worry about any deadlines on access to course material and can learn each course at their own pace. The relaxed nature of these learning materials will appeal to many students. However, some students require strict deadlines to focus on learning effectively. After signing up, you will have instant access to all 106 lessons over the 26 different modules. You do not have to watch each video to access the quiz for each module. 

How to Become Google Certified

Enrolling in courses to take advantage of Google’s certifications is a fairly easy process. You can start taking advantage of the courses with the help of the digital garage by logging into your Google account. Here are the details about what you need to do to get certificates from Google:

• After logging in to your Google account, you must log in to the digital garage and view the courses related to your interests.
• Once you have identified the courses you are interested in, you must enroll. You will also be able to benefit from the materials in the courses you have registered for on the site.
• You will start the process of getting a certificate with the modules you have completed after the training in the courses provided to you.

There are many advantages of Google’s digital marketing courses. Thanks to the certificates you have obtained, you will have achieved very successful results for your resume. In addition, these courses are for everyone from around the world. You can take advantage of these courses and access the certificates you want. If you wish, you can add these certificates to your Linkedin account and have the documents regarding the training you received in your profile. Having such certificates from companies visiting your LinkedIn account will attract you to job applications.

List of All Modules

The modules this course from Google covers are:

• The online opportunity.
• Your first steps in online success.
• Build your web presence.
• Plan your online strategy.
• Get started with the search.
• Get discovered with search.
• Make search work for you.
• Be noticed with search ads.
• Improve your search campaigns.
• Get noticed locally.
• Help people nearby find you online.
• Get noticed with social media.
• Deep dive into social media.
• Discover the possibilities of mobile.
• Make mobile work for you.
• Get started with content marketing.
• Connect through email.
• Advertise on other websites.
• Deep dive into display advertising.
• Make the most of the video.
• Get started with analytics.
• Find success with analytics.
• Turn data into insights.
• Build your online shop.
• Sell more online.
• Expand internationally.

What the Modules Cover

These modules cover Seven different topics, which are; take a business online, make it easy for people to find a business on the web, reach more people locally on social media or mobile, reach more customers with advertising, track and measure web traffic, sell products or services online, and take a business globally. Taking a business online covers creating and building an online business and shows the opportunities available with digital marketing.

The second topic covers Google search and how to optimize search ads and campaigns. Reach more people locally and teach students how to expand in their local market using mobile, social media, and content marketing strategies. Reaching more customers with advertising teaches about the different ways in which advertisements reach a larger audience. Tracking and measuring web traffic covers Google Analytics and how to use them to turn web traffic data into valuable insights your business can use to grow faster. The next topic covers creating an online shop and increasing its sales. The take a global business topic entails strategies to help an online business expand internationally.

Why Digital Marketing Is Important

The internet has grown in popularity at an unprecedented rate since its inception. With its widespread adoption, a vast online marketplace has opened to anyone with the tools to access it properly. By using well-placed adverts and digital marketing strategies, companies can exponentially increase their profits and brand awareness. There are now many careers around digital marketing, and the sector is growing yearly. Developing your knowledge of how digital marketing functions and how it can work for you is hugely beneficial for companies and individuals. Reaching broader and larger audiences requires new and innovative digital marketing strategies.

Measuring all of the data provided to you, from the traffic to your site, allows you to learn about your customers and design new products and services to solve problems they already face. The extra data that effective digital marketing gives businesses is astounding. If you analyze the data and learn the details, future advertising campaigns will become increasingly influential as the target audience becomes narrowed to your specific products or brand.

How Badges Work

Students receive badges each time they complete a module on any of Google’s courses within the digital garage. They mark the achievement of progressing through each course and should be shown to everyone to display your progress. Google uses the idea of giving marks of achievement for each module to keep students motivated and enjoying the content provided to them by the course. Making students feel good about their progress encourages them to not only finish the course but also to recommend it to friends and colleagues and potentially take more courses from Google.

E-learning Competitors

There are a few competitors for Google’s digital marketing certification program. For example, you can find a complete digital marketing course on Udemy or Coursera. These competitors have one main advantage over Google: they can offer content relating to other companies products, such as; Facebook, Instagram, and Twitter. However, most of the competitor’s courses have fees associated with them, which Google is free from being stuck with. All competitors require payment to get the certificate from their courses; Google will give you the certificate for free upon completion.

Google’s educational competitors have more freedom for course content but struggle to compete with the content provided for Google products and services. They can only have less information than the creators of the products themselves. Anyone can create a course on Udemy as long as they take the time to make the content. Compared with content officially created by Google trainers, there is no competition. Google will always have higher quality training for their own products and services than competitors.

Course Content

Google’s digital marketing course has a lot of content, and it should take roughly 40 hours to complete it all. Each module has a tutorial video and a quick quiz to ensure you absorb all the information offered. At the end of the course, there is a 40-question exam to test your knowledge. This course is ideal for anyone who is considering entering the digital marketing world either for a career or to improve their online presence and business.

The course will increase your familiarity with all of the key phrases and vocabulary commonly used within digital marketing, giving you a great starting place to further your learning after this entry course. By taking this course, you demonstrate to future employers that you understand the course content and are willing and motivated to learn new skills. Google’s official trainers created all of the content for this course before accrediting it by two well-known external companies.

The Impact Digital Marketing Can Have on Your Business

Effective digital marketing can generate a hugely positive impact on the way you do business online. Imagine you run a small cafe, and because of the size of the shop, the number of customers daily is limited. If that same shop also ran an online store selling its specialty coffee, the number of customers it could reach would grow exponentially. Then that tiny cafe could introduce new products onto the online store and purchase a secondary location, using web traffic data to select the area where the majority of their orders come from to help choose the ideal location. This is one example of how much of an impact digital marketing can have on businesses.

So, the possibilities are as endless as your imagination for creative strategies. Digital marketing allows small businesses to compete with large chains using the same marketplace. Different digital marketing strategies allow small companies to outperform larger ones in the same market. You can specifically tailor adverts to your existing customer base to find more customers similar to the ones you already know intimately and can provide to grow your audience and customer base. The ability to grow your business using online methods is a powerful skill for anyone to be able to learn. Grow with Google gives everyone the opportunity to learn the skills to develop an online business effectively.

Why This Course Is an Ideal Addition to Your Resume

The fact that this is a fully accredited course designed by the creators of the software often used in the industry gives authenticity and recognition to a completely free course. By including it in your CV, you demonstrate your subject knowledge and how eagerly you learn new topics. There is also no need to worry about the course not being recognized, as the two accrediting bodies are well respected and known globally. Another thing to remember is that online training is becoming more widely accepted by employers.

More stringent regulations are in place now than when the internet was just beginning. After completing Google’s fundamentals of digital marketing course, you should continue your learning and take further studies to increase your knowledge of digital marketing as much as possible. Some intermediate digital marketing courses are also on Google’s digital garage for you to take after completing this one. These other courses don’t include certificates. However, they will further increase your knowledge about many areas within digital marketing, which is more valuable than having only certificates.

Google Digital Marketing Certification Alternatives

It is possible to benefit from many certificates online. You can benefit from many alternatives besides Google Digital Marketing certificates. The certificates of many platforms that you will come across online will play an effective role in advancing your career for you. By examining the certificates shared with you below, you can choose alternative ones as well as Google Digital Market certificates.

• HubSpot’s Inbound Certification Course
• HubSpot’s Social Media Marketing Certification
• Facebook Blueprint
• Twitter Flight School
• Semrush Digital Marketing Certifications
• LinkedIn Learning

If you want a change in your life in terms of marketing and creativity, you should create talented and professional working conditions for yourself. The digital marketing career is quite technical. For this reason, even if you are new to marketing by getting Digital marketing certificates, you can reflect yourself against companies in the best way by adapting to the techniques. With the certificates of the courses you will receive, you will be more reliable for employers and recruitment managers, and you will be able to stand out in the competition in job applications. That’s why you should take advantage of certifications to improve your job quality and to ensure eligibility for high-paying positions.

Google Digital Marketing Certification Program in Short

Overall, Google’s digital marketing certification program is an excellent entry-level course in digital marketing using Google’s tools. The modules cover many topics and give enough information to give you a broad understanding of the wider world of digital marketing. Generally, the course isn’t too biased towards Google, which is refreshing from a privately owned company. However, because this course aims toward beginners, it is good to follow it with a more advanced course to build upon the knowledge gained and get an increased level of understanding of how each tool works.