Discord Guide for Marketing

For a couple of years, Discord in the market, and even now, it has over 130 million users. It is a pretty popular chat platform, although it was known among gamers mostly. However, it is not anymore since it now includes different groups, such as influencers or brands. So much so that one needs a Discord guide for marketing.

These days, Discord is recommended platform for brands to grow their business. It is because reaching customers seem possible more from there. Discord has %20 more active users than other social media platforms because of its main purpose. People generally spend time on social media platforms by checking the news or new posts coming from their friends. However, since Discord is a chat platform, users stay more active.

Discord’s Benefits for Marketing

If you have a growing business, you choose anything by considering profits. Discord seems to include the most beneficial features for businesses. Firstly, it is compatible with desktop and mobile devices and highly secure. Besides, it needs and uses fewer system resources than other platforms such as Skype or Slack. Hence, it seems quite good even for now.

Other than that, you are able to create new servers and join different business groups. Therefore, you can reach different users from different groups and share your offers. When you join these groups, you also can have quality conversations with your customers or potential customers. It increases customer satisfaction, and you can hear their feedback to your company to improve yourself.

Lastly, you can analyze your server’s insights and try to know your leads better. Your audience’s interests and characteristics are beneficial for you to analyze their behaviors and enhance your business regarding them.

How Does Discord Work?

Discord has several features that may be beneficial for your business. You can create servers, set rules, or create channels from this Discord guide.

Create a New Server for Your Brand

Discord has a plus sign in a green box on the left side of the homepage. It is the button that you join or create servers. To create your own server, just click on the “Create my own” button, and you will be directed to other options.

Discord gives options for gamer groups, study groups, and groups with your friends. To create a business server, you should choose the “Club and community option.” Then, again, you will be directed to another page. Now, it is time to customize your server with images and a unique name. After completing these steps, you are ready to click the “Create” button and start your server.

Set Rules for Your Server

Rule screening is a new and perfect feature of Discord. By screening your rules, users are required to accept your server’s rules to join and communicate with other users on the server. In your community settings, you can see the “Membership screening” option on the left side of the page for that. Once you click that, you can see the “Set up Membership Screening” and click that option too.

Now, you are ready to “get started” and set your rules. On this page, you can enter your rules into the given box and save them. Other than that, you can see rule examples and use them too by tapping on them. Once you save these rules, you should enable them from the blue box that will appear. Now, users who want to join your server should accept these requirements before communicating or reacting to anyone.

Create Channels for Specific Topics

Discord channels are some kind of forums that users can talk and have conversations about specific topics. It can be a powerful tool for you to understand your customers’ beliefs about particular topics that are related to your business or sector.

To create a channel, the steps are simple. Under the channel panel option, find the button named “Create channel” and tap it. Decide on an interesting name, then create. Users who joined your server can see these channels, and you can share them via other social media platforms to reach more people.

Discord Guide for Marketing

Here are some recommendations to grow your business via discord.

1. Chat Groups: The first recommendation to grow your business via Discord can be that you should join different chat groups. These groups can be in your sector. By doing that, you can both share your offers and details about your company and also analyze your competitors. Analyzing your competitors will help you to improve your business on any platform. You can learn their actions and make your offers more interesting and appealing than theirs.
2. Servers and Channels: You can increase your engagement via different servers and channels. This effort will be beneficial to build the trust of your customers since you can introduce your company and services. Besides, you can always be in contact with your customers. Hence, you can get useful feedback and use them to improve yourself.
3. Analyze Customer Data: Moreover, you can analyze your customers’ data to understand their needs and interests. Discord enables you to see the insights of users in your server. You can see other servers and channels that they are interested in also where users who joined your server come from.

Discord Use for Marketing Purposes

Discord is not a gamer platform anymore and contains various groups of friends and communities. Therefore, like most other companies, it is advantageous to consider using Discord rather than Skype or Slack. Since you can be in contact with your customers most of the time, they would find you reliable. Hence, they would not hesitate to be your customer and start communication about their issues, needs, or feedbacks. It is an excellent way to increase customer satisfaction. This article was meant to be a Discord guide for marketing. If you have made it this far, we believe you may also be interested in online team building games for free.