SEO Book

In the second and perhaps the most important part of our SEO book, we will examine the subject of how to do SEO. After the 1st part, where we gained a professional look at SEO, it is time to know what to do. In this section, we will examine the steps below one by one. We should also say that even our sub-categories contain dozens of sub-titles, and a fairly long to-do list awaits you.

With this detailed to-do list, we can already say that you will not have the furthest question mark in your mind when it is said how to do SEO. 

• Installing and Registering to Search Engines
• Keyword Research and Selecting
• On-Site SEO Practices
• Off-Site SEO Practices
• Technical SEO Practices
• Analyses and Metrics

As we have stated before, these 6 sections, which appear as sub-branches of our chapter, contain step-by-step instructions and suggestions. Following these steps, which will be presented to you in full, means that you have found the right path to the top.

Optimization studies cannot be imagined without tools and analysis. In this case, the SEO book could not be without a special section on SEO tools. In this section, the SEO tools that you can use during all your SEO work (especially in section 2) will be explained to you in detail by our experts.

After this explanation, you will have the ability to use the necessary tools to make analysis and planning. With this information, you will be able to navigate and meet the requirements in SEO without a problem. Here are the professional SEO tools that we're going to explain:

• Google Analytics
• Google Search Console
• Google Trends
• Ahrefs SEMrush
• Screaming Frog

In this part of our book, you will have the opportunity to take a look at the most important features of all tools, the data and possibilities they provide us, and the ways of using them. You will also have the chance to take a look at how Google Analytics and Google Search Console tools are set up.

Many people do not know that SEO requires practice and experience. Therefore, the more practice you have, the more successful you will get. The fastest way to get practice is to know what not to do in SEO.

As always, it is possible to make mistakes in SEO work inevitably. When you think about it, usually, the main source of SEO errors is "choosing a shortcut." That's why mastering and avoiding these mistakes will be very important for good practices. This is exactly the main purpose of this chapter in our book! It is necessary to prevent the sudden loss of the efforts spent for optimization setup and to always raise the work on a healthy basis. Chapter 4 of our SEO guide book includes the following sub-categories;

• Mistakes to Avoid
• Black Hat SEO Techniques
• Common Mistakes with Examples
• Consequences of the Mistakes

Mastering these mistakes will add extra experience to you. Knowing what not to do means being one step ahead. After you have mastered the 'How to Do SEO' section, in particular, consolidating your knowledge with Section 4 will make you a master.

As we have stated before, optimization practices have a very dynamic structure. It is important to understand this dynamic structure and design the setup of the works in this way. In the last part of our SEO book prepared by our experts, we wanted to provide you with information about these updates. In addition, we have included very important information to master the penalty policies of search engines. By mastering the penalties that can be given by SEO updates and search engines, you will be able to make your work dynamic and avoid being stuck with penalties at the same time.

Here are the sub-categories that we will touch upon in the last section of our SEO book:

• Google Core Web Vitals
• Google Passage Indexing
• BERT Update
• Google E.A.T. and YMYL
• Manual Spam
• Sandbox
• Duplicated Content Penalty
• Complete Spam

With the detailed Updates and Penalties section, you can master SEO's dynamic structure completely.