How to Stop Google Ads? (Pause & Remove Your Ads)

Google Ads, formerly known as Google Adwords, is an online advertising platform. Business owners use Google Ads to advertise their businesses by displaying advertisements for their products and services via fixed images or videos on Google. However, there might be a time when people don’t want to advertise anymore; and when that time comes, they wonder how to stop Google Ads. 

You might be after changing your ads campaigns or want to stop advertising entirely. Then you have three choices. You can pause advertising, remove your ads or stop advertising entirely. We will show you how to do three of them.

Google Ads is a great online advertising platform, especially if you are using Google Analytics along with it. Using both programs help you to identify your goals and mistakes. However, there are some statements that Google Analytics does not reflect the actual results of your page’s success. If this is the case, you might be thinking to get rid of Google Ads, since you cannot see actual results provided by your campaigns. Or you may not be getting enough traffic from your ads and decide to stop Google Ads.

Yet, before that, let’s see how to pause Google Ads. It is possible to do it and very useful if you are thinking of changing your campaigns. 

How to Pause Google Ads?

It is possible to pause your campaigns on Google Ads. You might create campaigns for a certain period of time. However, you can pause and continue your campaigns without damaging the time duration of your campaign. You can find the steps to pause an ad campaign below:

1. Sign in to your Google Ads account and go to the page menu.
2. From the page menu, click on ‘Ads & extensions.’
3. Click on the green dot next to the ad campaign you would like to pause.
4. You will see a menu and select ‘Pause’ from that menu to pause your ad campaign.
5. You can continue the same ad campaign by following the same steps. Instead of ‘Pause,’ click on ‘Enable’ to continue your ad campaign.

Steps to pause multiple ad campaigns:

1. Sign in to your Google Ads account and go to the page menu.
2. From the page menu, click on ‘Ads & extensions.’
3. Click on the checkboxes next to the ads you want to pause. 
4. You will see the ‘Edit’ option at the top of the table, click on it.
5. Again, you can continue showing your ad campaigns by following the same steps. Just click on ‘Enable’ next to the paused ads.

How to Remove Your Ads?

If you no longer want your ads to be shown in the specified places, you can remove them to stop Google Ads. It is quite simple to do. Let’s take a look at the steps to remove an ad from Google Ads:

1. Sign in to your account.
2. From the page menu on the left side, click on ‘Ads & extensions.’
3. Click on the checkbox next to the ad.
4. From the top of the ad statistics table, click on ‘Edit.’
5. Select ‘Remove’ from the drop-down menu.

To remove multiple ads, you need to make changes with bulk uploads. By using bulk uploads, you can make changes to the keywords, ads, ad groups, campaigns and product groups in your Google Ads account. One other thing to do that is downloading spreadsheets. Here is how to do it:

1. Sign in to your Google Ads account.
2. From the Navigation Menu, select ‘All Campaigns.’
3. Select Keywords, Ads, Ad Group, Campaigns, or Product Groups to edit one of them.
4. Click on the download icon.
5. Once you download, select a format for your spreadsheet. Then you will be able to manage ads. 

Note: Keep in mind that once you remove your ads, there is no turning back. You cannot use the ads you have removed again. Yet, you can preview the older ads you have used in the past.

How to Cancel Your Google Ads Account?

It is possible to cancel your Ads account any time. When you cancel your account, all of your ads will be stopped within 24 hours, so you don’t need to stop your ads one by one before cancelling your account. 

Cancelling your account is similar to pausing it. You can go back and reactivate your account whenever you want.

When you cancel your account, you might get refunds for unused account balances. If you have money left in your account, Google will refund it to your payment method within four weeks. 

To cancel your account, you will need administrative access to your account and a billing set up for your account. If you have a manager account and you want to cancel one of your accounts, your account needs to have created the account you would like to cancel.

Here are the steps to cancel your Google Ads account:

1. Sign in to your account.
2. Click on the tools icon on the top right corner.
3. Under the ‘Setup’ adjustments, click on ‘Preferences.’
4. Click on the Account Status section and expand it.
5. Lastly, click on ‘Cancel my account.’

Now you have successfully cancelled your Google Ads account. You can go back and reactivate your account whenever you want.

Conclusion

Google Ads is a great way to present your business online; however, there might be occasions that could result in wondering how to stop Google Ads. We have covered how to pause and remove your ads, and cancelling your Google Ads account. We hope it had been helpful.

If you want to learn more about Google products, check out our other articles as well.