A few weeks ago Open AI has announced that they are working on a “new search engine motor” backed with artificial intelligence, which is named SearchGPT. That news has shocked everyone, including its rivals. At its core, SearchGPT is designed to answer your questions by using real-time internet and the power of artificial intelligence.
When we think about it, it sounds really futuristic to use AI with search engines. However, as it seems, it is not that far. Open AI announced this news in the middle of June, and they said that it is simply a prototype at this moment. They are working with a private group to test the tool, and they are partnering with different publishers like The Wall Street Journal, The Associated Press, and Vox Media.
With this great news, everybody started to think about how it was going to be. Is it going to beat Google, or will Google protect its place as the number one search engine? Well, the answers are in today’s article about SearchGPT! If you are as curious as we are, let’s keep up with this journey together.
What Are the Features of SearchGPT?
SearchGPT has lots of features starting from summarizing websites to having a conversation. In that sense, you can think of it like a ChatGPT search engine. In the end, Open AI thinks about integrating SearchGPT into ChatGPT. However, it is important to note that, even though it works like an AI search engine, it is still in its premiere days. That means it is still a project, not a product. Thus, there can be wrong answers at this point. If you are one of those lucky users, you should keep that in mind before using this tool. Nonetheless, if you are not one of those like the rest of us, here are features of SearchGPT AI search engine:
- Direct Answers: In contrary to a ordinary search engine motor, SearchGPT does not only provide you with the necessary sources or links. It gives you the direct answer or the summary of your answer while also giving you the sources it used.
- Citation: It was one of the biggest complaints of ChatGPT, not citing the sources or sharing with the users. That’s why Open AI has solved this problem with SearchGPT. When you search for something, SearchGPT shares the resources and cites them in the results.
- Follow-up Questions: On its own, what makes ChatGPT incredible for its users is that they are communicating with something. Open AI has taken this into consideration and enabled this feature in SearchGPT as well. When you search for something, you can ask follow-up-related questions. This will turn your experience into a conversation rather than research.
- Partnership with Publishers: Many people claimed ChatGPT for not giving credit for the research it makes. That’s why, for SearchGPT, Open AI partnered up with famous publishers like newspapers, blogs, etc. This way, it will give the necessary credit for the content creators.
How Does SearchGPT Work?
SearchGPT works by combining the capabilities of the artificial intelligence and a search engine. That means, It works like a AI Search Engine, by mixing the natural language processing (NLP) capabilities of a GPT model with the searching and retrieving information of a search engine motor. How is it possible, though? Well, SearchGPT achieves it by following simple procedures. Here is the step-by-step procedure of how SearchGPT works as an AI Search Engine:
- Step 1 – Query Understanding: In that step, SearchGPT first analyzes and interprets the content of the input. This includes recognizing keywords, context, and the specific type of information being requested. While doing that, the AI Search Engine also recognizes the intent, whether the input is a general knowledge question or looking for something specific.
- Step 2 – Information Retrieval: Once the input is understood by SearchGPT, the tool now looks for specific information about the query in the search engine or in a database. This way, SearchGPT retrieve information quickly by analyzing real-time data sources, or searching through specific documents.
- Step 3 – AI Processing: What makes SearchGPT different from a regular search engine is this step. With AI Processing, SearchGPT checks the relevancy, summarizes the answer, and creates a context for it.
- Step 4 – Response Generation: By combining all the steps above, the AI Search Engine brings out a comprehensive response for the users. It adds specific information, sources, and much more to the response.
- Step 5 – User Interaction: Once the user receives the response, this step is totally optional. The user might end the conversation or ask a follow-up question. This way, the search engine will act like ChatGPT Search Engine, and continue the conversation.
SearchGPT vs. Google
It is an inevitable fact that SearchGPT is now one of the biggest rivals of Google, actually threatening it. Even though both of them have their own strengths and drawbacks, their purpose of work overlaps a little. That’s why many people wonder whether SearchGPT will be able to surpass Google or vice versa. Since Google has been the biggest search engine for years now, the existence of SearchGPT become a great challenge for Google. Such a threat that Google has a similar tool like SearchGPT. Was it successful? We’ll see in the next title.
Can SearchGPT Surpass Google?
For us, the answer is a little vague. Google has a feature called “Google Overview”. This feature works like SearchGPT. When a user looks for something, the AI will give the concise and correct answer for your research at the top of the screen in a big box. Thus, many people claim that SearchGPT will look like Google Overlook.
SearchGPT has great potential. However, in order to surpass Google for us, it needs a lot of improvement. Google has a massive database since it is a search engine. Moreover, Google has an established infrastructure. Thus, years of development and refinement have made Google’s search algorithms highly efficient.
However, that does not mean that SearchGPT is not a considerable rival. On the contrary, SearchGPT offers lots of opportunities for users, which makes it an attractive option. Since it provides the shortest answer possible in a conversation mode, many people will prefer it, in our opinion. Even now, most people try to use ChatGPT like a search engine. Thus, we believe that SearchGPT is a great competitor of Google, even though we cannot say it will definitely surpass Google.
SearchGPT vs Yandex
Similar to Google, Yandex is a Russian technology company, which is famous for its search engine motor. Yandex offers many opportunities and tools for its users. However, currently, there is no news for its integrating AI into its search engine. That’s why it might be a problem for Yandex in the future.
Even though both of them act as a search engine, their approach to search engines is a little different. While SearchGPT uses AI while conducting research, Yandex employs a traditional approach. Moreover, Yandex not only offers search options but also provides a mailing system, transportation, and so on. Thus, even though SearchGPT can be a competitor for the search engine motor part of Yandex, we think that its other tools will still be used for many, many years!
SearchGPT vs Bing
Do you know that Bing’s owner, Microsoft, is the biggest investor in Open AI? Yes! And now, its investment is firing up the rivalry! Microsoft invested in Open AI in its beginning years. Maybe we should thank them! Now, SearchGPT is considered one of the competitors of Bing.
As you know, Bing is a search engine like Google and Yandex. However, after ChatGPT’s popularity, Microsoft has launched Bing AI. This tool acts like a search engine and gives you the best possible options by using AI, similar to the SearchGPT Search Engine. Even though Bing is one of the biggest search engines, with approximately 1 billion users, we know that it is not everyone’s number-one choice. Thus, SearchGPT can be a great competitor for Bing.
However, we should not that, even if they both use AI in their search engines, their AI focus might be different. While SearchGPT uses AI for research purposes and direct answers, Bing uses it for image creation and summarization. Thus, in order for SearchGPT to surpass Bing, it should make some improvements, including Bing’s AI features.
Can SearchGPT Become a Search Engine?
Absolutely, SearchGPT has the potential to become a full-fledged search engine. We believe that its foundational premises, like direct and short answering, giving sources, etc., are in line with search engine necessities. Even though it is still a Prototype these days, it is inevitable that it will become an improved and established AI Search Engine in the future. In order for SearchGPT to become a full-fledged search engine, it should improve its some lacking parts:
- First things first, accuracy and reliability are crucial. Unfortunately, ChatGPT is notorious for its wrong answers. Thus, if SearchGPT wants to become successful, it should find a solution for its inaccurate answers.
- SearchGPT should also improve its scalability. Scalability means the ability to handle a massive volume of search queries efficiently. Since search engines host millions and billions of users, SearchGPT should improve its infrastructure.
- User experience is also important for search engines. The design should be seamless and easy to use. If the design is a little bit complex, many users will be unwilling to search there. For example, Google is the biggest search engine, yet the search page only consists of the logo and a search bar. In order to become successful, SearchGPT should have a clear interface for its users.
How to Sign Up for the SearchGPT Waitlist?
By following some simple steps, you can easily become a part of the SearchGPT waitlist. In order to complete these steps, you should visit the official website of SearchGPT. There, you will see the button for joining the Waitlist, and then, voila! Here are the steps you should use to join the SearchGPT waitlist:
- First, go to the website and click on the “Waitlist” button.
- Then, open the sign-up link.
- There, you need to provide your information like name, e-mail address, or additional information like your profession, company, etc.
- After filling out those, you need to accept the terms and conditions of joining the waitlist.
- Once everything is done, you should click on the “Submit” or “Join” button.
- Then, all you need to do is wait and check your e-mail regularly.
Unfortunately, we have bad news, though. Currently, the waitlist of SearchGPT is closed. They don’t accept new participants to the list. However, the new openings can come in the upcoming weeks. So, if you are interested in AI search engine topics, you should check regularly whether the waitlist is open or not! Don’t worry. The higher the demand is, the longer the waitlist is!
SearchGPT and SEO
SEO is basically search engine optimization. That means SEO experts optimize your website for specific search engine necessities so that your website ranks higher. Nevertheless, ever since the rise of artificial intelligence, the perspective of SEO has started to change. Now, even though the purpose is the same, SEO endeavors include a more AI-driven approach and AI-driven tools.
SearchGPT plays a crucial role there. Many SEO experts optimize websites for traditional search engines like Google. However, SearchGPT’s necessities might be a little different than the traditional ones, including:
- Content Quality: SearchGPT favors high-quality, informative, and authoritative content. Why? Well, since the tool itself gives short and definitive answers, it will favor content that gives direct answers to the questions. Thus, many websites will need to optimize their content. Instead of writing long and comprehensive texts, short and understandable ones will rank websites higher.
- Conversational SEO: Optimization for conversational AI Search engine is becoming more important day by day. SearchGPT’s conversational interface necessitates content that is easy to understand and smooth. Thus, this content will rank higher in SERPs.
- User Experience: A smooth user experience will be crucial after the rise of SearchGPT. Websites that are easy to navigate, load quickly, and provide value to users will be favored by SearchGPT since they are easy to read and retrain.
These are not the only things that will change after SearchGPT. SearchGPT can bring out new opportunities for many SEO experts. SearchGPT will lead to the creation of many AI-driven tools for search engine optimization. Moreover, it will increase the importance of video optimization since it will use videos for search purposes.
Because of those changes in the digital world, we should not be scared of artificial intelligence but embrace them. For us, new SEO endeavors are the greatest examples of that. Now, many people create short and understandable content instead of long articles. Thus, they, or we, actually open the way for SearchGPT!
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