What Is Google RankBrain? (How It Works)

As you know, Google is improving itself day by day and introducing new algorithms to its users. Today, we will talk about the Google RankBrain algorithm that Google launched in 2015. It is a self-improving artificial intelligence algorithm, and Google launched it to help search results. This article will tell you all the details of the Google RankBrain algorithm, and we will show you how Google RankBrain works in detail. First of all, let’s explain what is Google RankBrain in detail.

What Is Google RankBrain, and Why Does It Matter?

It is a highly intelligent and useful algorithm. By creating this algorithm, Google aimed to enable this service to comprehend machine learning, improve search queries, and evaluate it as a human with artificial intelligence. 

Google RankBrain Algorithm

Since the Google RankBrain algorithm is based on the machine learning system, it has a system that supports searches on the internet using artificial intelligence and tries to imitate it by measuring human behavior. 

Google RankBrain is a type of algorithm that provides logical and accurate answers by recording the questions asked. It was created by Google specifically to improve search results. With this algorithm, Google learns what users want, what they are looking for, and tries to provide better results. 

It aims to determine what the user is looking for, what kind of result they are trying to take into account variables such as the search location, and the keywords entered. In other words, we can say that it is a service that offers an excellent experience for users. Also, created with high intelligence. Also, the Google RankBrain algorithm is considered the third crucial factor that evaluates what results should be shown in any search based on Google sources.

Why Did Google Introduce RankBrain?

It undertakes a task to manage unusual queries entered into Google and match them with relevant results. Google RankBrain closes this gap, but it also helps Google reach a better point in search engines. Although it is a thought-provoking point that the system works on predictions, RankBrain achieves more accurate results with the predictions it creates from the information it has obtained from the pages it examines than people. 

So, the RankBrain algorithm examines your content thoroughly because it wants to understand your content better. For this reason, you need to pay attention to reviewing the content on your website. The most important thing for the Google RankBrain algorithm is content that is created for users and offers real information. You should fully respond to users’ questions and give your users a good site experience on your website. Therefore, you should better reflect your content and focus on information. Instead of concentrating on a single keyword, use different keywords to provide users with better content. In addition, you can repeat your keywords several times, well-fed in your article, to rank high on Google. All of them will be good for the Google RankBrain algorithm. Because Google trusts the RankBrain algorithm so much, it argues that query predictions are better than human intelligence. 

RankBrain states that it constantly performs mathematical operations to learn how users perceive algorithm results and that each user has an evaluation criterion.

How RankBrain Works?

When RankBrain sees that the user enters an unfamiliar word or phrase, it matches it with the familiar word or phrase and provides the user with the relevant results. Google is also trying to understand the category of information you are looking for. Google RankBrain is trying to figure out whether your search is a specific private search or a broad search. RankBrain examines whether there are specific keywords behind the search. For example, determine whether there are keywords such as images, articles, or working hours. After keyword analysis, the RankBrain algorithm searches for web pages that match the query and contain information. When you search, at the simplest level, this service takes into account your search terms in the directory to provide you with suitable pages.

There are thousands or even millions of web pages with potentially relevant information for a typical search. Therefore, RankBrain undertakes the task of evaluating how useful these web pages are to help you rank the top pages in search engine results first.

The Google RankBrain service analyzes hundreds of different factors, from the content’s timeliness to the number of times your search terms appear and if the page has a good user experience. Evaluating reliability and authority on the subject means exploring sites that many users visit in similar queries and have a good experience. It identifies the leading websites on the subject and places them on the top of the search results because this is a sign that the information on that site is useful.

Google RankBrain In Short

The Google RankBrain service is an intelligence algorithm created to improve users’ searches, and it is a fact that artificial intelligence has a significant impact on searches. Although Google has been very tight about RankBrain’s ranking algorithm, it is obvious that the algorithm has been cleverly created. Keeping up with this algorithm of Google is entirely in your hands. It is true that Google RankBrain has an impact on SEO work, but your goal should always be to keep your content unique and up-to-date. So you can attract organic followers, and your website will not be affected by ever-changing Google algorithms.

If you liked this article, please check out our other articles about Google as well. You may like the Google Maps Ranking Guide.